If I change my logo, will I lose my customers?

Your logo probably dates back to whenever you started your company. It probably reflects whatever your core business was at that time, as well as styles and fonts that were in vogue at the time. Look at the first Microsoft logo – I’m sure you can guess the decade!

Many companies have successfully changed their logos

Microsoft courageously changed its logo and has done so many times over the last forty years. However, it has retained the same name, ensuring that customers are confident they’re still dealing with the same business they always have.

Another logo that has changed is one of the most iconic – Nike. Back in the 1970s, the logo had the brand name written alongside the tick (aka the Swoosh). With the Swoosh so easily identifiable, in 1995 the company took the decision to drop the wording altogether and leave the graphic on its own. And you still know who made your trainers.

While the decision to change your logo or even the company name is not one to be taken lightly, it may well be the best move for your business. If your logo is letting you down, it’s time for a change.

Why would I want to change my company logo?

There are a number of reasons why you might like to change your logo. Depending on how long you’ve been in operation, you might have devised your logo before the internet was used the way it is now. Now, many businesses use their logo as a social media avatar – perhaps your old logo just isn’t suitable.

If your logo is made up of your company name, it might be a case of changing the logo and the name at the same time. Many businesses are going the way of initials rather than a name (look at H&M, formerly Hennes and Mauritz) – again, it’s a symptom of the internet and the increased use of abbreviations.

It’s important to remember the difference between “retro” and “dated.” Have you seen WHSmith has brought back its “cube” logo from the eighties? They’re using it for a repeating pattern on the carrier bags. It probably looks hipper than the Times New Roman font marching across the front of its high street shops, which may be classical but doesn’t say very much.

A good graphic designer can tell you which aspects of your logo to keep and which to change. With strong branding from the outset , your new logo will still be instantly recognisable.

If you’re thinking of changing your logo, give me a call today – we’ll bring your business up to date without confusing your customers!