Introducing Content Launch – instant content marketing for start-ups
There’s so much to do when you’re setting up your business. Securing funding, establishing your brand, building a website – all are important, all are time-consuming.
A key priority should be your marketing. If you don’t market your business, no one will know it’s there, and all your hard work will be wasted. However, marketing can be daunting if you’re new to it, and it can also be hard to know how best to spend your budget.
That’s why we’ve created Content Launch, a low-cost content marketing solution to get you started.
What is Content Launch?
Content Launch is a new package, aimed at start-ups, or anyone who struggles to keep up with blogging and social media. The aim of Content Launch is to provide a small amount of quality content to get you started. It won’t turn you into an internet influencer overnight, but it will give you credibility online, and ensure you’re sharing new content consistently.
For a fixed cost, your business will receive one 500-word blog each month to share on your own website, and eight social media posts each month based on the blog’s theme and your brand. The blog will be written by an experienced copywriter, and the social media posts will be created by our expert graphic designer.
Why is blogging important for small businesses?
Blogging makes a great contribution to your marketing on a number of levels. It’s literally your business journal (the word “blog” is short for “web log”).
Blogs connect with your customers on a friendly level, providing them with the information they need to decide whether to buy from you. It’s all about sharing information and generating trust, rather than giving someone a hard sell.
Blogs also show visitors to your website that you’re an expert in your field. If a potential customer clicks on your blog and sees titles that show the depth of your knowledge, they’ll be more likely to convert.
While it’s a great way to connect with real people, blogging is also great for SEO. SEO is search engine optimisation, or helping Google to find your website. Incorporating keywords helps Google show its users the results they want to see. In addition, uploading a new blog every month means you’re regularly updating your content, which also improves SEO.
Why is social media important for small businesses?
Social media is a great way to connect with new customers. The latest figures suggest that approximately 80% of the UK population uses social media in 2021 – all these people are on Facebook, Instagram, LinkedIn and other platforms on a daily basis. That’s a market you don’t want to miss out on.
Social media is your chance to be seen by potential customers even when they’re not actively looking for you. Seeing your posts on their feed several times a week will quietly remind them that you’re there. When the time comes and they need what you offer, they’ll think of you first because they’ve seen your name and your brand so frequently.
With social media now an established norm, many potential customers will check out a new business on social media before they commit to buying the product or service. They want to see that you’re posting regularly – that tells them that you’re serious about what you do and you’re operating right now. Create the right impression with an up-to-date page.
And if you’re not sure how blogs and social media work together in practice, visit our Instagram to see what posts we created out of this blog.
If Content Launch sounds like the right service for you, we’d love to hear from you. Get in touch today on 07802 716999 to find out more.
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