Power of professional design

Power of professional design

Brand or website – what’s more important?

In 2018, every business needs a website. Customers can find all your products, services, contact details and back story in one place. It’s also an easy way to share news and content, with links quickly shared on social media and email.

But more important than your website is your brand. Without your brand behind it, your website won’t be up to much. Without a brand, you’ll have no logo, no theme, no eye-catching colours and no direction. Getting the brand right should be the first step in setting up your business – only once you’ve done that should you think about your website.

What is a brand?

A brand communicates your message to your clients and customers. Your logo is an important part of it, crystallising your business in one compact picture. Beyond the logo, the brand is about lettering, colours and images designed to create the right atmosphere for your company. Of course, these will appear on your website, but they’ll also be used on business cards and corporate literature, as well as uniforms, your office and even your vehicle.

Your brand is more permanent than your website

Many aspects of your marketing will change over time. Businesses may go from a name to just initials, or update their logo as they expand the services they offer. But the brand never changes. The new name will still be written in the same font, and the new logo will still feature the same colours. As customers go to the office of their tried-and-tested supplier, they’ll know they’ve got the right place even if the sign over the door is new – that’s the power of a strong brand.

While you may have lost sleep over your “about me” page, the truth is that websites change all the time. With a website, you can easily add or remove information, or start again from scratch. What will never change is the brand your website conveys.

It’s easy to think your website is your first priority when you’re starting a business, but it’s not – your brand is. Choose a great designer (like me!) and get it right first time. A strong brand will last you from start-up to retirement, and still be selling your product long after your website’s changed server.

To create a strong brand for your business, give me a call today – we’ll talk through all your ideas and create an enduring look for a successful company.

Content Launch

By Julia | January 18, 2022

Introducing Content Launch – instant content marketing for start-ups There’s so much to do when you’re setting up your business. Securing funding, establishing your brand, building a website – all are important, all are time-consuming. A key priority should be…

Read More

Consistent business branding in web and print design

By Julia | January 14, 2022

Consistent business branding in web and print design Your business deserves a website that’s as good as what you sell. To make your website effective, it’s important to keep it on-brand and consistent with your other marketing. In this blog,…

Read More

Why your business needs a website

By Julia | September 6, 2021

Why do I need a website for my business? You might think you don’t need a website. You might be a long-established business that has never had a website before. Or you might just feel that tech isn’t for you,…

Read More

The first thing I need is a website

By Julia | August 3, 2021

“The first thing I need is a website, right?” Wrong! I have seen so many examples of people who have left employment, have decided to set up their own businesses, but have obviously panicked, and taken bad advice and some…

Read More

Outdoor Banners

By Julia | January 19, 2021

Dos and don’ts for outdoor banner design As we head to into spring, more and more businesses will be seizing the opportunity to advertise with outdoor banners. This is even more important now, to let your customers know you’ve re-opened…

Read More

Postcards – Get personal!

By Julia | January 11, 2021

Postcards – direct mail gets personal As a graphic designer, I’ve seen a steady rise in the number of people asking me to design postcards for their businesses, as part of their marketing material. For me, postcards always offer an…

Read More

Should you outsource your graphic design?

By Julia | January 4, 2021

Why outsource your graphic design? With photo and artwork software now standard in most computers, and all kinds of apps to create memes and infographics, some business owners have decided to “cut costs” and do their own graphic design. But…

Read More

Good Website Design

By Julia | December 18, 2020

Good website design – why visual impact matters There are so many points to consider when you’re designing a website – url, content, layout, photographs, logo. But studies show that the visual impact of a website is the most important…

Read More

Start from the B with a Bang

By Julia | December 7, 2020

Start from the B of bang – why startup businesses need good graphic design Starting a new company can be a busy time, and it may be tempting to shelve everything that isn’t your core business until you’re up and…

Read More

It’s not too late to send Christmas cards

By Julia | November 24, 2020

It’s not too late to send Christmas cards A lot of customers are saying that things are slowing down or have slowed down. Maybe something to do with a certain pandemic? However, my response is to make sure that your…

Read More